Internet shopping has become repetitive and annoying...

  • A lot of shops, not so much of a choice
  • Niche brands are hard to find
  • Sales all over the place
  • Search is broken
  • Product photos are bad most of the time

...whereas payment and delivery are buttery smooth.

  • One-tap payments via Apple Pay et al.
  • Quick doorstep delivery
  • Free returns and low shipping costs
  • Convenient payment plans via Klarna et al.

Creators struggle to make a living online in a sane and ethical way.

  • Affiliate CPC/CPA earnings are low
  • Undiscovered by brands unless having a huge following
  • A lot of manual labor takes too much of creative time

Ironically, they are incentivized to both save money and spend it right away.

  • Housing, cost of living and tourism are high
  • Clothing manufacturers are on the rise
  • Modern generation is overly obsessed with online image

Brenda will streamline style discovery for customers, creators and brands, too

Brenda will decentralize distribution channels and diversify business model

Subscriptions
Affiliate revenue share
Cashback suprlus
Service fee
Goals Non-goals
Be #1 fashion creator choice Pivot to retail business
Be platform-agnostic i.e. run on any website Centralize and become a social network
Focus on style relevance i.e. aesthetic and user appeal Offer paid promotions to brands
Spotlight small and niche clothing brands Grow into a generic ads network

Still in doubts?

We should definitely have a talk.